The Journal of Bone and Joint Surgery (American). 2007;89:2089-2091.
doi:10.2106/JBJS.G.00579
© 2007 The Journal of Bone and Joint Surgery, Inc.
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Physician Advertising: Evaluation of a Sample Advertisement

James D. Capozzi, MD1

1 The Leni and Peter May Department of Orthopaedics, Mount Sinai School of Medicine, 1065 Park Avenue, New York, NY 10128. E-mail address: capoz5@aol.com

The first 150 words of the full text of this article appear below.


   Introduction
 

Painless Orthopaedic Surgery at the Utopia Joint Center

  • Number one in the state in orthopaedic services
  • World-renowned orthopaedic surgeons
  • Board certified in orthopaedic and joint replacement surgery
  • Specializing in lubricating injections to cure your arthritis
  • Experts in bloodless and painless surgery
  • Inventors of the minimally invasive surgical technique that provides
    • - Less tissue damage
    • - Faster surgical time
    • - Rapid return to full sports activity
    • - Safe and effective surgery in all patients

 

Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training. In contrast, critics claim that patient-directed advertising poses a serious conflict of interest for physicians because they are striving to act for the good of the patient while simultaneously trying to entice patients to use their services1.

. . . [Full Text of this Article]


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